How to Track the Performance of your Content Marketing Strategy with SEO
How to Track the Performance of your Content Marketing Strategy with SEO SEO and content marketing go hand-in-hand. The link between the two is symbiotic, in a way; content drives SEO success, and
What is Schema Markup?
What is Schema Markup? Schema markup is a form of search engine optimization (SEO) that is both very powerful and widely underutilized. Essentially, it is an extra bit of vocabulary that helps the
Backlinks – How To Get Them
Backlinks Backlinks: What They Are And How To Get Them If you’re dipping your toes into SEO for the first time, you may have heard the term “backlinks” bandied about – how important
What is Meta Data?
What is Metadata? To put it into the simplest terms possible, metadata is, essentially, data that describes other data. Every piece of content, every item, every image on the web has a cache
10 Signs Of A Bad SEO Expert
10 Tell Tale Signs That a Bad SEO ‘Expert’ Shouldn’t Be Hired! Search Engine Optimization (SEO) is a fundamental component of having a substantial and successful presence online. For many businesses, they need to
LSI Keywords For SEO
How to Use LSI Keywords for SEO Efforts Latent Semantic Indexing (LSI) sounds like a mouthful, but it refers to keywords that are related to your primary term. When a user is searching for
Load Times over Page Speed
Why load times, not PageSpeed, are important for good SEO Forget about Page Speed! More often lately, we see people flipping out about not landing a high enough score in Google’s PageSpeed. This
How To Fix Your SEO
NEED MORE TARGETED TRAFFIC? Fix Your SEO! Did you know that 93% of all online experiences begin with a search engine? Do you need more of that targeted traffic to generate leads? Are poor
The Impact of Google Local Search Updates On Brick & Mortar Businesses
Ranking high on Google’s local search engine results page is vitally important for brick and mortar businesses. Back in the early days, before the rise of local search, if you were looking for a
Have You Got SEO Ranking Tunnel Vision?
When you talk SEO with marketing teams, the conversation centers on ranking. Every brand wants to be on page one of the SERPs (Search Engine Results Page). There is a fortune of data that
The Biggest and Most Important Media and PR Trends for 2020
Today’s public relations firms are under pressure to deliver much more than paid media, awards and press releases. Here’s what one should expect today from a high-performing public relations firm in this new era
Website Redesign Without Losing SEO Rankings
Website Redesign You have reached the stage in your business when you feel website redesign is required to boost traffic and conversions. A website redesign isn’t only about getting a great make-over, it also
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