How SEO Strategies Can Skyrocket Your Website Traffic
Search Engine Optimization (SEO) is a method of increasing the quantity and quality of traffic through search engines such as Google. Helping increase the number of customers finding your business online.
As SEO becomes more complex, it has become less about ranking on specific terms, but the quality of your website.
Here are three types of SEO strategies that can be used to boost your visibility in the online world.
On-Page SEO focuses on the content that is on the website page. Learning how to optimize the content by inserting specific keywords that your target audience searches for, helps boost your SEO ranking and makes it more likely the customer that you are looking for, finds your business.
Off-Page SEO focuses on websites that are linking directly to your business, and are often called backlinks. These backlinks build authority that you are trusted in the eyes of the search engine, resulting in your website being ranked higher on the search engine results page (SERP).
Technical SEO focuses on the website’s architecture. More focused on the user experience, it examines the backend of the web page to see how the webpage is set up. Aspects include load speeds, duplicate pages, redirects, domain issues, and more. Often technical SEO is the difference of the web pages ranking higher.
As every business and their website is different, they will need to develop an individualized and personalized SEO strategy to properly rank and have their webpage that puts the right content to the right audience.
Why You Need an SEO Strategy
SEO allows your business’s product and services to be found through organic search. By optimizing your website and page, you will be on the top searches more often. With the increased exposure, users are more likely to click on your site, resulting in a boost towards your brand awareness.
Understanding Your Competition
As the market and world constantly shift and change, the needs for your customer changes. Having an SEO strategy can provide insights of what is trending and use this information to improve your SEO and influence the behavior of your potential customers.
By gathering information from both your customers and competitions, you can create a solid foundation and develop new angles to attract your ideal customers and be ranked ahead of your competitors.
Constant changes in Google’s Algorithms
Google’s SEO algorithm is constantly adjusting and improving. This means what the system finds more relevant to the user also changes.
An SEO Strategy finds areas where the search engine stays consistent in how they rank such as the quality of content and linking (Onsite & Offsite SEO). Adjusting your website’s SEO campaign to meet your user’s needs is the best way to stay ahead of the constant algorithm changes.
Skyrocket Your Traffic and Leads
Search Engine Optimization is customer-centric, meaning they come to you, instead of traditional methods such as cold calling and ads. This increases the quality of leads that visits your sites, resulting in converting more users to customers.
With our custom SEO Strategies you can increase the organic traffic to your website. No two websites or companies are exactly the same. A cookie-cutter approach to your SEO is not likely to be effective. You need a strategy that makes sense for YOUR site and your goals. We can help you to understand your competition and hone in on the keywords that are essential to achieve those goals.
Hire GBC Digital Marketing for your SEO Consulting needs.
So, what is SEO?
Search Engine Optimization or SEO for short is the process of improving your website’s presence in the organic search results. SEO is different than paid search campaigns, where you must pay for placement in the search results by bidding on keyterms.
If you want to give your website a real competitive advantage in the SERPs (search engine results page), let GBC Digital use our experience and proven track record of ranking sites to help. We will develop a comprehensive SEO strategy around your needs and budget.
Our SEO Consulting services include:
- Custom SEO Strategy
- Competitor Analysis
- Technical SEO Recommendations
- Content Recommendations