Reviews and Ratings: Making Them Work for You   Online ratings and reviews are a fact of life for most businesses today. No matter how much stock you put into them yourself, there are

Getting Started with Remarketing   Remarketing (also known as retargeting) is a strategy that leverages Google Ads and Facebook to re-serve your ad or content to users who have already visited your site. The

What is Schema Markup?   Schema markup is a form of search engine optimization (SEO) that is both very powerful and widely underutilized. Essentially, it is an extra bit of vocabulary that helps the