For years, the Q&A section on your Google Business Profile was a quiet workhorse. Smart contractors used it to answer common customer questions before the phone ever rang. Pricing basics, service areas, warranties, timelines, and even licensing details lived there.

Now that door is closing.

If you have noticed that you can no longer add new questions or answers to your Google Business Profile, you are not imagining things. Google is actively phasing out the Q&A feature and replacing it with AI-driven answers.

Let me break down what is happening, why Google is doing this, and what you need to do right now to protect your visibility and your leads.

What Changed With Google Business Profile Q&A

Google has stopped allowing new questions and answers to be added in many profiles. In some listings, the Q&A section has disappeared entirely. In others, old questions still show, but you cannot add or manage new ones.

This is not a bug. It is not a temporary glitch.

Google officially ended support for the Q&A system behind the scenes, and the public feature is being retired as part of a bigger shift toward AI-generated answers in search and Google Maps.

In simple terms, Google does not want business owners or customers manually asking and answering questions anymore.

Google wants AI to do it.

Don’t Get Buried by AI

Why Google Is Removing Q&A

This move fits perfectly with what Google is doing across search.

Google is moving away from showing raw content created by people and toward showing summarized answers created by AI. You already see this with AI Overviews at the top of search results. Google Maps is next.

Instead of showing a Q&A box, Google’s AI now scans your business profile, your website, your reviews, your photos, and other online sources. Then it answers customer questions automatically.

A homeowner might ask Google something like:

“Does this fence company install steel posts?”
“How long does a roof replacement take?”
“Do they offer financing?”

Google’s AI will answer without ever showing a Q&A box. That answer may be right, partially right, or completely wrong depending on what data Google can find.

That is the risk.

Why This Is a Big Deal for Contractors

Most contractors do not realize how much control they just lost.

When Q&A existed, you could control the answers. You could make sure pricing expectations were set correctly. You could explain your process. You could head off bad leads before they called.

Now Google is guessing.

If your website is thin, outdated, or unclear, Google’s AI will fill in the blanks on its own. That can mean:

Wrong service details
Wrong service areas
Wrong timelines
Wrong expectations
Missed calls from bad leads
Lost calls from good leads

This is not just an SEO issue. This is a lead quality issue.

What Replaces Q&A Now

Google is replacing Q&A with AI-generated answers pulled from multiple sources.

The main sources Google now uses are:

Your Google Business Profile fields
Your website content
Your FAQ pages
Your service pages
Your reviews
Your photos and captions
Third-party mentions and citations

Google’s AI connects all of this and decides what the answer should be.

If your information is scattered, missing, or unclear, Google’s answer will be weak.

If your information is strong, consistent, and structured, Google’s answer will work in your favor.

The New Rule: Your Website Is Now the Q&A Section

This is the biggest shift contractors need to understand.

Your website is now your Q&A section.

If a customer used to ask it in GBP Q&A, Google is now looking for that answer on your website or in your profile content.

That means your site must clearly answer questions like:

What services you offer
What areas you serve
Who you work with and who you do not
How pricing generally works
How long projects take
What makes you different
What problems you fix
What problems you do not fix

If those answers are missing, Google will still answer. You just will not like how it does it.

Why Generic FAQ Pages Are Not Enough

A single FAQ page slapped on your site is not enough anymore.

Google’s AI does not just read pages. It looks for context.

That means questions and answers need to live close to the services they relate to.

For example:

Fence installation questions belong on fence installation pages
Roof repair questions belong on roof repair pages
Kitchen remodeling questions belong on kitchen remodeling pages

When everything is dumped into one FAQ page, Google has a harder time connecting the dots.

This is where most contractor websites fall short.

What GBC Digital Marketing Is Doing Differently

At GBC Digital Marketing, we saw this change coming early because we track AI Overviews, Google Maps behavior, and entity signals daily.

Our strategy has already shifted to protect clients from this exact problem.

Here is what we focus on now.

1. Service-Specific FAQ Content

We build FAQs directly into service pages, not buried on one page.

Each service answers real customer questions in plain language, the same way you would explain it on a sales call.

This gives Google’s AI clean, accurate answers to pull from.

2. Entity-Based Content Structure

We structure websites so Google clearly understands:

Who you are
What you do
Where you do it
Who you do it for

This helps Google trust your information more than random third-party sources.

3. Google Business Profile Optimization Beyond Basics

GBP is no longer just hours and a phone number.

We optimize services, descriptions, photos, captions, and updates so Google has strong signals to work with when answering questions.

4. Review Strategy That Supports AI Answers

Reviews now play a bigger role in AI answers.

If customers consistently mention certain services, timelines, or outcomes in reviews, Google uses that language in AI-generated responses.

We guide review strategy so it supports visibility and clarity.

5. Website and GBP Alignment

Your website and your Google Business Profile must say the same things in the same way.

When they do not, Google’s AI gets confused.

Confusion leads to weaker visibility.

What Contractors Should Do Right Now

If you are a contractor reading this, here are the immediate action steps.

First, stop worrying about trying to “fix” GBP Q&A. It is gone.

Second, audit your website and ask one simple question.

“If a customer asked Google this, would my website clearly answer it?”

If the answer is no, that is your gap.

Third, make sure your Google Business Profile is fully filled out and up to date. Services, descriptions, photos, and service areas matter more than ever.

Fourth, stop relying on old SEO tactics that focused only on rankings. AI visibility is now part of local visibility.

The Bigger Picture

This change is not about Q&A.

It is about control.

Google is taking more control over how customers get answers. Contractors who do not adapt will lose visibility and lead quality without realizing why.

Contractors who adapt early will win more trust, better leads, and more calls.

This is exactly why GBC Digital Marketing focuses on entity-based local SEO and AI visibility, not just rankings.

Google Business Profile Q&A is going away, but the opportunity to control your answers is not gone. It has just moved.

If you want help making sure Google’s AI is telling customers the right things about your business, that is exactly what we do at GBC Digital Marketing.

Google Business Profile Q&A is going away. The contractors who understand what replaces it will stay ahead.