Market Exclusivity Policy for Contractors
GBC Digital Marketing limits how many contractors we work with per trade in each city. We do this to protect results, keep things fair, and make sure every client has room to grow.
Why We Have an Exclusivity Policy
In smaller cities, there are only so many people searching for services like roofing, fence install, or plumbing. If we took too many companies in the same trade, it would hurt performance for everyone.
In large metro areas, search demand is much bigger. There are more neighborhoods, more searches, and more calls to go around. That is why our exclusivity policy is based on city size. In a city of 300,000 people, there might be 30 roof repair searches a day. In a city of 3 million, there might be 600 a day. So instead of a hard one-company rule everywhere, we cap clients based on population and demand. That lets us grow while still delivering real results and protecting our clients.
Our Current Client Limits by City Size
| City Population | Client Limit per Trade |
| 500,000 or less | 1 client per trade |
| 501,000 to 2,000,000 | Up to 2 clients per trade |
| 2,100,000 and larger | Up to 3 clients per trade |
These are hard caps. We do not stack unlimited clients. Most companies still get turned away.
What This Does and Does Not Mean
What it means
- We limit competition so your marketing has room to win.
- We match the cap to the real amount of search demand in the market.
- We stay selective. We are built for contractors only.
What it does not mean
- We do not run the same strategy for two companies in the same trade and area.
- We do not share reporting, data, or insights between clients.
- We do not take every company that asks.
How We Protect Results in Large Cities
In major metros, we can support more than one contractor in the same trade because demand is bigger. We also build each client’s plan around their strengths and their best lead sources.
We protect performance by:
- Using different service focus, like repair work versus full replacement
- Prioritizing different neighborhoods or suburbs
- Tailoring website messaging and proof
- Customizing content angles based on what customers ask
Bottom line: we protect performance. If we cannot protect performance, we do not add another client.
Did your policy change?
Yes. We used to do one client per city no matter the size. As major metros grew and search changed, we updated our caps to match real demand
Will this hurt my results?
No. We cap clients and we protect strategy. Results are the whole point of the policy.
Can you tell me if you already work with someone in my trade?
Yes. Ask us during your call. If your slot is taken, we will tell you.
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