Client Overview
Client: United States Metal Roofing Consortium
Representative: Ross Thiebaud
Industry: Metal Roofing Industry Association/Consortium
Challenge: Lack of systematic lead generation infrastructure
Solution: Custom-built lead generation funnels and marketing system
The Challenge: No Lead Generation Infrastructure
Without an existing lead generation system, the consortium was missing opportunities to connect metal roofing contractors with high-value commercial and residential projects. They needed more than just a website – they required a complete lead generation ecosystem built from the ground up.
The United States Metal Roofing Consortium faced a critical gap in their marketing infrastructure. As an organization representing metal roofing professionals nationwide, they needed a sophisticated system to:
- Generate qualified leads for consortium members
- Establish thought leadership in the metal roofing industry
- Create scalable processes for member acquisition
- Build a modern digital presence befitting a national industry organization
Our Solution: Building a Lead Generation Machine from Scratch
GBC Digital Marketing, led by Cindy Pruitt and her team, took on the challenge of creating a comprehensive lead generation system with no existing foundation to build upon.
Custom Funnel Architecture
Starting from zero, we developed:
- Multi-stage conversion funnels tailored to different customer segments
- Landing pages optimized for metal roofing’s unique value propositions
- Lead capture mechanisms designed to qualify prospects automatically
- Automated follow-up sequences to nurture leads through the decision process
- Member distribution system to route qualified leads to appropriate contractors
Strategic Framework Implementation
The funnels weren’t just technical builds – they represented a complete strategic approach:
- Educational content funnels positioning metal roofing as a premium solution
- Commercial project funnels targeting property managers and building owners
- Residential upgrade funnels for homeowners seeking durability and energy efficiency
- Member recruitment funnels to grow the consortium’s contractor network
The Results: A Complete Transformation
From Nothing to Everything
Ross Tebow’s enthusiastic endorsement speaks to the transformation achieved:
Complete system built from scratch – no existing infrastructure required
Professional-grade funnels that position the consortium as an industry leader
Scalable architecture capable of handling nationwide lead flow
Automated processes reducing manual intervention and increasing efficiency
The Collaboration Difference
What set this project apart was the working relationship. As Ross emphasized, working with Cindy and her team was “great” – a testament to GBC’s collaborative approach. Building complex systems from scratch requires:
- Deep understanding of the client’s industry
- Flexible adaptation as needs emerge
- Clear communication throughout the build process
- Technical expertise paired with strategic thinking
Key Success Factors
- Starting from scratch as an advantage
Having no legacy systems meant we could build the ideal solution without constraints. - Industry-specific customization
Metal roofing has unique selling points that generic funnels wouldn’t capture effectively. - Comprehensive system thinking
Rather than piecemeal solutions, we built an integrated ecosystem. - Strong recommendation earned
Ross’s strong endorsement to “anyone” reflects the universal applicability of our approach.
The Bigger Picture: Metal Roofing’s Digital Evolution
This project represents more than just lead generation – it’s about modernizing an entire industry segment. Metal roofing, despite its superior durability and energy efficiency, has traditionally relied on old-school marketing. By building a sophisticated digital lead generation system, the consortium can:
- Educate consumers about metal roofing’s lifetime value
- Connect qualified contractors with high-value projects
- Elevate the industry’s professional image
- Create data-driven insights about market demand
Technical Excellence Meets Industry Expertise
Building funnels “from scratch” requires more than technical skills. It demands:
- Strategic vision to architect the customer journey
- Technical expertise to implement complex automation
- Industry knowledge to speak the language of contractors and property owners
- Testing methodology to optimize conversion rates
- Scalability planning to accommodate growth
Looking Forward
The United States Metal Roofing Consortium now has the digital infrastructure to compete effectively in the modern marketplace. What started as a blank slate has become a sophisticated lead generation machine that:
Generates qualified leads systematically
Positions metal roofing as a premium solution
Provides measurable ROI for consortium members
Creates competitive advantage through digital sophistication
The Bottom Line
When Ross Tebow “strongly recommends” GBC Digital Marketing’s services to “anyone,” he’s speaking from the experience of watching a complete transformation. From having no lead generation system to possessing custom-built funnels that drive real business results, the United States Metal Roofing Consortium exemplifies what’s possible when industry expertise meets digital marketing excellence.
The project proves that even complex, nationwide organizations can successfully digitize their lead generation – it just takes the right partner who can build from scratch and deliver results that earn enthusiastic endorsements.
GBC Digital Marketing specializes in building custom lead generation systems for contractors and industry organizations. Whether you’re starting from scratch or optimizing existing systems, we create funnels that convert visitors into customers. Contact us to discuss how we can transform your lead generation.
